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For all the Product Development Warriors out there!
I love product development. I love the challenge of working with all the different specialists, the sales geniuses, the marketing masterminds, the operations wizards, the supply virtuosi, the technology mavens, and making all their amazing craft come together to deliver a beautiful solution for a client. The thrill of the journey to get to launch is exciting and invigorating. It is a fantastic feeling when it all comes together seamlessly.
Unfortunately, it often doesn’t. In many organisations this has become the norm:
” My boss wants us to deliver new products faster, better & cheaper,
and I’d like us to do that too, but we’re already working 60hrs/week
and I don’t know how I can go any faster. I’d love to do things better!”
But it does not have to be that way.
I wrote this paper for you. To bring the fun back into product development.
I know you love to do your job better. And you can. It is easier than you think. There is a formula to it.
MAKING A DIFFERENCE BY DESIGN….